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    5. Pijo
    Artistic representation of Pijo
    Spanish•
    🇪🇸Spain

    Pijo

    /PEE-ho/

    Meaning

    In Spain, 'pijo' refers to a person, typically young, who exhibits an ostentatious and often superficial display of wealth and adherence to fashion trends. It carries a connotation of being snobbish, materialistic, and overly concerned with appearances, often associated with a privileged background. While it can be used descriptively, it's frequently employed as a mild insult or a way to dismiss someone as lacking substance or authenticity beyond their outward presentation. The term captures a specific socio-economic and cultural archetype prevalent in contemporary Spanish society.

    Literal Translation

    The literal meaning in Spanish is not directly translatable to a single English word and relates to the stereotype described.

    How It's Used

    Used to describe someone who is perceived as a snob, overly focused on brands, fashion, and a certain lifestyle associated with wealth.

    Emotion
    anger
    Contexts
    daily life,social interaction
    🇪🇸Spain

    by Kwame Nkrumah·Written Mar 10, 2026·Updated Mar 27, 2026

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